Designing for the Other Four Senses, Part 2 : Olfactory
3 March 2023
Episode S3E3:
If you were asked to describe the first thing that pops into your mind if someone were to ask you to name a smell in a nursing home, what would it be? One common answer is bleach, but it’s more likely that incontinence smells spring to mind. In part 2 of our mini-series, Designing for the Other Four Senses, Lori speaks with Roger Bensinger from Prolitec, purveyors of scent systems in the United States. He explains why unpleasant smells are absolutely not inevitable. Whether your interest is in care, or senior living generally, this is an important topic for everyone involved in the development of facilities for older people.
- Guest: Roger Bensinger, Executive VP, Prolitec
- The Olfactory System and Your Sense of Smell – ThoughtCo
- How We Smell Things – LiveScience.com
- Why Smells Trigger Memories – Scientific American
- Innovation Spotlight: Danfloor, on 5 Things to Know About Impervious-backed Carpets
About Roger Bensinger
Roger Bensinger is Executive Vice President of Global Business Development at Prolitec, where he oversees commercial revenue. Prolitec is global leader in ambient scent marketing, with over 150 thousand installations in more than 80 countries. Prolitec combines technology, fragrances, and full-service commitment to create emotional connections between businesses and their customers.
Roger brings over 20 years of retail management experience having previously served as SVP of Marketing at The Sharper Image. While there, Roger oversaw a $100MM+ advertising budget and directed the marketing efforts across the direct and retail sales channels. He also had P&L responsibility for the wholesale and corporate B2B divisions of the company where Sharper Image proprietary products were sold in thousands of retail doors domestically and abroad.
Prior to joining Sharper Image, Roger co-owned and operated St. Louis-based All Pro Sports. All Pro Sports produced and aired major League Baseball television programs in major markets across the United States.